The blog is a dying medium. It peaked several years back and is now in something like decline. Except for a few exceptional cases, it's difficult to reach readers with a blog. At least, this is what I intuit from the present media ecosystem. I recall a moment, sometime around 2010, when I realized I could spend my entire day, every day, reading the blogs of people I knew personally. (It calls to mind similar moments in the past, noted by scholars like Roger Chartier and Andrew Piper, when a surfeit of books made reading everything feel as impossible as it actually was.)
So, why blog? I have a few reasons.